Channels of communication I Types of communication channels

Channels of communication
The communication channel is one of the elements that make up the communication process. Is a means of carrying a message. Used to send information from the source to the recipient. It is a kind of connection that allows communication between two participants or a group of participants. In other words, it's a way for the sender and recipient to communicate. The channel can also be defined as a set of physical objects that allow sending signals from the sender to the recipient of information. The length of the channel is determined by the number of message stop points occurring on the road between them. Breakpoints are situations where a message is distorted or medium changes.
As a communication channel, we can use human senses: vision, hearing, touch, smell, and taste. According to Albert Mehrabian and the research he conducted, he showed that the interpretation of the message is influenced by three channels through which information content reaches the recipient:
  • Visual channel (facial expressions, posture) - 55%
  • Vocal channel (tone of voice) - 38%
  • Verbal transmission (content expressed in words) - 7%


Types of channels of communication


There are two main communication channels: oral and written.
Oral communication: usually occurs in a small team, by phone, these are all kinds of public speaking. We divide oral communication into:
  • Direct - "face to face", negotiations, deliberations,
  • Indirect - using a phone, computer.
The channel itself, however, is not enough for proper communication, so you also need the right media.
Oral media is traditional face-to-face conversations, telephone conversations, speeches, presentations, and meetings. Nowadays, oral media includes technological solutions such as voice messages, teleconferences, video conferences and many more.
The main advantage of an oral communication channel is the ability to get an immediate response. With this type of communication, you can reach an agreement and make decisions faster, and the other party can ask questions or share their comments during communication. The oral communication channel allows us to capture non-verbal gestures that the interlocutor gives us. This is very helpful during conversations. Non-verbal gestures are primarily facial expressions, tone, and timbre of the voice, the tempo of speech, sighs, breaks, yawns, movements or gestures.
The main disadvantage of such communication is the very limited possibility of correcting the spoken message. During conversations, meetings or speeches, it is impossible to delete a sentence already spoken. The oral communication channel is used when 
  • An immediate response is needed
  • The message is relatively simple and easy to understand
  • No call recording is needed
  • You can meet the other person quickly and easily
  • You need to talk to other people to make decisions or resolve a conflict
  • There is a need to observe the behavior, tone of voice and gestures of the other person
  • The message has an important emotional factor.

Written media: Nowadays have many forms, both traditional and electronic. The most commonly used media are letters, notes, e-mails, messengers, faxes and websites. The main advantage of this communication is that all messages can be planned and controlled. The disadvantage, however, is that you lose the opportunity to get an immediate response, and the other party can also plan and control your response, making this type of communication often less effective. We also have no way of capturing non-verbal gestures. There is often more false or misleading information.
The written channel is used when:
  • There is no need for an immediate answer
  • The message is retail, complex, or requires planning
  • You need a documented record of the conversation
  • The audience the message is addressed to is large and geographically divided.
  • We want to avoid transforming facts that result from communicating facts orally from person to person
  • Direct contact with the other party is unnecessary or inconvenient
  • The message has no emotional factor.
Communication channels can be divided into:
  • Formal and informal - they relate to communication in a given organization and are reflected in the organizational structure
  • Vertical and horizontal - they are used for communication between different levels of management
  • Internal and external - connect individual organizational units of the institution (internal) or connect institutions with the environment (external)
  • Unidirectional and bidirectional - they refer to information coming from the contractor to the recipient or from the recipient to the contractor
  • Informative and decision-making - depend on the nature of the information provided.
The channel should be properly selected for the message. When choosing it, you must remember about the needs and requirements of the recipient, the validity of the information to be provided, as well as the features of the information provided. If the message is complicated, the recipient should be able to return to it many times.
Some other communication channels:
Internet
All information technologies need unbelievable amounts of electricity, which become acceptable by operating with real green electricity. On the high resource consumption through the production of this technology see this still no influence.
  • Presentation websites inform active high-interested people.
  • Newsletter informs passively interested.
  • Twitter informs passively interested parties.
  • Blogs inform high-interested people with a personal touch. Through participatory dialogues increase the retention performance and the sense of connectedness.
  • Facebook is less interested in the first contact.
  • LinkedIn is used if interested in initial contact and networking with customers. Through participation dialogues in forums increases the retention performance and the sense of connectedness.
  • Online videos address emotions better.
  • Affiliate Marketing: 
    Google Adwords
     informs the interested. 
    Google Ads / Banner Ads
     inform passive interested parties.
  • Digital signature in mails inform passive interested parties.
  • E-mailing in the US does not always hold 80% of the decision-makers for the best online channel. If it is not clicked away as annoying, it informs passive interested ones.
  • Mobile Marketing is still in the starting blocks of a trend. Apps and smartphone optimization can inform interested parties in another way.
DistributingProducts Differences can be made in the materials and printing processes.
  • Flyers inform active high- flyers.
  • CSR / annual report informs active high-interested.
  • Giveaways keep memories of those who are interested and can also increase the awareness of the uninterested.
  • mailings reach passive interested and have a disturbing effect on others. The high coverage losses of over 90% make circulars a waste of resources.
Newspapers and magazinesThe types of newspapers differ greatly in their reach and target audience.
  • Advertisements are less interested in the first contact.
  • Presswork informs passively interested parties. Is usually only for the degree of awareness, as suitable for product advertising.
  • Advertisement The classic "Käseblatt" reaches a readership which in comparison would only be attainable on the internet at 60%.
  • Newspaper supplements reach passively interested parties and have a disturbing effect on others. Most of them end up in the wastebasket unread.
  • Public magazines and journals have an exact target audience. 
  • National newspapers have a very large circulation and reach. The most effective presswork is through news agencies.
  • Directory media provide active high-interest.
Guerilla and Promotion Actions
Arousing strong stimuli arouse interest in those who are not interested. Imaginative actions in cities, at events and fairs, can arouse enormous attention with comparatively little effort. Can.
Outdoor advertising and classic mass media
Outdoor advertising, radio, cinema, and TV advertising is less interested in the first contact. 
With classic mass media, I have minimal experience. Can you chat about this? According to TV stations, capital-intensive budgets are needed. From a transmitter that is sustainable in its production, I have not heard anything yet. From the filmmakers of my confidence, I can say that sustainable details are being considered in production.


Channels of communication I Types of communication channels Channels of communication I Types of communication channels Reviewed by communication etiquette on 10:09 PM Rating: 5

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