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Communicate well orally I Business communication

Communicate well orally

Some have the ability to communicate orally, others less. This ability to interact with others is worked, in particular thanks to a few basic techniques and the implementation of effective strategies. 

Communication is one of the pillars of human relationships, whether professional or personal. There are many ways to communicate orally: verbally speaking, speaking with signs, laughing, exchanging looks, miming, shouting, whispering, etc.

Communicate well orally

Indeed, communicating orally is not just about saying words, it goes much further: tone, posture, looks, etc. are all components to consider in order to communicate effectively. It is mainly through this communication called " non-verbal " that any oral message is above all transmitted - and therefore received by your interlocutors.

Even if some have facilities, communicating effectively orally is not innate ... It is an art that is worked! Here are some avenues to explore in order to perfect your posture as an outstanding speaker.

Why communicate well?

Whether you are dealing with a single person, a small group or an entire audience, or even about to make a major phone call, you can sometimes lose your means and no longer know how to say what we have to say or be so uncomfortable that our message will be blocked before it is even spoken.

Speaking is a skill that is essential to master, especially when you have to supervise employees. 

Indeed, interpersonal communication is useful in many ways: 
Get your messages across effectively to colleagues/collaborators or when speaking in public, be heard and understood: when announcing a change, for example. Or even as part of managing a project to ensure that everyone is moving forward efficiently, etc. 

  1. Defuse tensions and conflicts: by communicating with tact and emotional intelligence. 
  2. Convince an audience: presentation of a new product, a new strategy, etc. 
  3. Obtain funding for a business creation project: convince investors, bankers, financial/ technical partners, etc. Get a new job, a raise, a promotion, etc. 
  4. Win a sale: with non-verbal communication, excellent listening and a message that will touch your customer and trigger the act of order/purchase, etc. 

How to communicate?

Several elements must be taken into account and must be perfectly mastered in order to hope to communicate effectively. 

Perfect your verbal communication

If our so-called verbal communication - use of the verb - is estimated to represent around 7% of our communication with others, the fact remains that it also deserves to be worked on. Diction, articulation, vocabulary used ... are all elements to choose carefully and intelligently to effectively convey your message.

Talking financial figures and ratios with a purely technical interlocutor would make your message completely sterile. In the same way, speaking in highly technical and specific language in front of a financier would have the same consequence: losing one's attention.

Communicate non-verbally: the body at the service of words

Body language is of great importance and has a strong influence on how we communicate with others. Your gestures, your posture, the timbre of your voice, the way you articulate your message, etc. all these non-verbal elements alone transmit 93% of your message. In other words, it is important to take a closer look and work on them!

Mastering your non-verbal communication just as much as your verbal communication will allow you to activate the different areas of your interlocutor's brain and thus maximize their listening skills by playing, in particular, on their emotions feelings, etc. in short ... by capturing his attention optimally.

Speak in public with ease

Being comfortable in front of a group - more or less large - of people is not an easy thing. All executives and managers are however confronted with this in their mission.

Overcoming your fears, showing certain interpersonal skills, structuring your message effectively, expressing yourself confidently and naturally, using non-verbal language to support your speech, etc. as many skills intrinsically linked to oral expression. 

Mastering public speaking will allow you to assert your leadership within your team, develop a certain charisma and become an inspiring leader. 
Actively listen 

Listen fully to better understand, without judging, without first thinking of the answer that we will bring ... The exercise is much more difficult than it seems. Few people really know how to listen. However, it is an essential quality, which is more when one is brought to supervise collaborators. 

Listening actively induces a total availability to the other and attention to what he/she says, not only with his words but especially through what these gestures, his posture, his body language expresses. 

Ask the right questions:

Questioning effectively and at the right time makes it possible to obtain precious information such as, for example, the deep meaning of a need expressed by your interlocutor. objection or even realize that reformulation is necessary. 

Different types of questions: closed, open, partial, relay, mirrors to be used according to the desired objective. 

Manage stress: 

Stress gives off highly negative energy that influences our behavior, especially when we interact with others. Furthermore, when you have to speak to an audience, be it a few colleagues or a much larger audience, it is common to be nervous.

To communicate effectively, it is essential to know how to transform this negative energy into positive stress and to make it an engine rather than a brake. 

Several stress management techniques exist (breathing, meditation, sport, etc.). It is above all necessary to get to know its functioning in order to identify the vectors of stress as well as the first signs of overpressure in order to act quickly to regain the inner calm, essential for good communication with others. 


Preparing your intervention upstream is the guarantee of a clearly transmitted and heard the message . 

Train, repeat, over and over, until you reach your oral communication goals: better interpersonal fluency, mastery of public speaking, knowing how to negotiate effectively, convincing quickly, etc. 

Some tips for good oral communication 

As always, here again, when you are about to communicate major information or transmit a crucial message, it is important to prepare your intervention in order to optimize its effectiveness. 

Also, before oral communication: 

Prepare your message: it is a question of answering the questions "What is my final objective?", "What do I expect from this intervention?", "Who is my audience?". This will allow you to structure your speech and adapt it to your interlocutors. 

Prepare as an emitter: repeat your intervention, gain confidence and create a climate conducive to exchange. 

Capture the attention of your audience: eye contact, humor, catchy catchphrase, etc. the first seconds of interpersonal exchange is crucial. 

Prepare the receiver: make sure the other party is ready to receive the message. 

Get your message out: get to the point, keep the goal in mind and speak clearly enough and loud enough to be heard. 

Receive feedback: exchange with your interlocutor (s) by practicing active listening. 

End the communication: conclude with something concrete (planning a new meeting, setting up a solution ...). 

Some oral communication techniques

Better communication requires the practice and mastery of certain techniques, more or less subtle. All of them have a particular interest and deserve their place in the manager's palette of tools, in particular.

The pitch: a few minutes to convince

Knowing how to present an idea, a project, a new product/service in just a few minutes is not as easy as it seems.

You have to know how to be concise while being clear and precise and above all be able to capture the attention of your interlocutors from the first seconds so as to pique their curiosity enough for them to adhere to the speech and retain it ...

It is, therefore, a delicate exercise for which it is essential to prepare before mastering all its aspects and fully benefiting from it.

Learn to pitch like a pro, a type of pitch to present your project or defend your idea in exactly 6 min and 40 sec and in an original way.

Storytelling: the art of getting a message across by telling a story

What if, in order to get your message across, you tell a story, an anecdote? Please note: this is not about telling nonsense, but about delivering your message in a more lively way. This allows you to appeal to different areas of your interlocutor's brain by using, in particular the palette of emotions. 

Rhythm, action, emotion, a fluid, and natural presentation ... By playing the card of multiple intelligence, you multiply your chances of being heard!

Present a case effectively:

No more soporific presentations! Adopt a dynamic, original and truly effective mode of presentation: study your audience (who are they, what do they know about the subject, etc.), clearly define your objective (what do you concretely expect from this intervention?), Structure your speech by following a judiciously defined common thread, animate with style, choose a suitable medium to illustrate your words, etc.

Familiarize yourself with public speaking which will be your best asset.

Convince quickly:

Whether to win a sale, get your team to join a new project, accept an upcoming change, etc. you must have some power of conviction. If you are not comfortable with this exercise, there are some simple techniques you can use.

It is particularly essential to structure your speech judiciously in order to hit the target.

Negotiate effectively:

Any kind of negotiation is being prepared: who are the people opposite (identity, position, strengths, weaknesses, etc.)? What is your objective? What are the arguments that you think you will put forward, the strategy that you will choose ("aggressive" or rather "cooperative" approach)?

In addition, as in any oral communication, knowledge of the non-verbal language as well as eloquence are real assets.

Communicate well orally I Business communication Communicate well orally I Business communication Reviewed by communication etiquette on 11:29 AM Rating: 5

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