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Understanding and investing in international markets

Understanding and investing in international markets

International market research:


How to conduct international market research? What are the differences with research on your own territory? 

As for analysis at the national level, the method used is identical. However, the information sought is more numerous.

It is first necessary to define the objectives (preselection of a market, overall knowledge of a country, etc.) and the variables observed (geographic indicators, economic, financial and monetary data, demographic indicators, market infrastructure, political and legal environments, competitive structure, social and cultural factors, characteristics of demand, analysis of the marketing mix ...). 

Be careful not to be influenced by your own culture and ready-made ideas. Even more than for a classic study, the apriorism has no place in the process.

In terms of implementation, there are many solutions available to the analyst: documentary research with information sources, qualitative or quantitative field study, implementation of a monitoring or economic intelligence system. Do not hesitate to be helped by the institutional resources made available by the states. Whether in your own country or in the targeted territory.
Understanding and investing in international markets Understanding and investing in international markets Reviewed by communication etiquette on 4:19 PM Rating: 5

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