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Communication and Human Resources Management


Human capital is the greatest asset that a modern productive organization has. And hence the importance of internal communication in the company.

To respond to the challenges posed by an environment as complex as it is variable, and to achieve the objectives of competitiveness and improved production, companies must mobilize their human resources by renewing management and management techniques.

Human capital is the greatest asset that a modern productive organization has. And hence the importance of internal communication in the company.

Internal Communication and Human Resources

Successful experiences have shown that COMMUNICATION is one of the main tools at the service of this renewal process, which shows that internal communication has a dual purpose:
  1. It unites the organization around the »Company Project» 
  2. Mobilizes motivates and commits human capital in the production process of goods and services.
An effective communication strategy does not end with the simple supply of "top-down" information (management/workers) and requires careful planning that is inserted into the culture of the company and caters to each and every one of the elements that make up that strategy.

If it is true that the creation of a team spirit generates cooperative attitudes, it is equally true that organized communication increases performance and improves the management of work conflicts.

Achieving the aforementioned objectives requires, as an inexcusable condition, a firm commitment from the company's senior management.

Modern business communication

The modern company, in addition to being an economic reality, a public reality and a human reality; it is a communicating "organization".

That is why all its actors must interact permanently. Top management will be in charge of bringing about change, reversing the concept of "authoritarian" (Taylorist) leadership by that of "participatory" leadership.

Not forgetting that employees are people who feel, suffer, enjoy and who need to reinforce their human values, it is how they will get them involved in the "Company Project", resulting in "their" benefits, "benefits for all" Given that given the competitiveness of the market, not only (the company) will have to compete, in the quality of the services or products it offers, but also in the well-being that it grants to its human resources.

This will, therefore, be a great challenge for companies from now on.

In the future, the search for Total Quality and the humanistic concerns of the management teams will catapult companies towards success.

The reason for internal communication

It is known that living beings, without distinction, have always communicated. Now, since the communication process is intangible, it is worth reflecting on its reality. For this it is good to remember that communication "is the exchange that takes place between two or more interlocutors", one sends the message (sender), and the other receives it (receiver).

The answer or feedback is the return of the decoded communication. In the event that it is not well organized if it does not work, we can say that only "information" has been produced.

To the cold definition previously exposed, we could add that of Fairchild: «Communication is the process of pooling or exchanging subjective states, such as ideas, feelings, beliefs ...».

Taking these two definitions into account, it could well be affirmed that internal communication is the permanent and systematic interrelation between each and every one of the company's cadres and that it constitutes a fundamental tool in modern business management, since the success of a "Company Project", currently passes through the "effective" communication of all those who in one way or another are involved in it.

Known is the ease of institutionalizing means or vehicles of true horizontal and upward communication, adapting effective channels so that it flows without barriers, and without breaking hierarchical lines, today constitutes the most cumbersome impediment and difficulty that organizations encounter.

It is obvious to suppose then, that if the Company's management policy configures the desire to make the company a modern, competitive and effective model focusing on «Total Quality», it should move away from the traditionalist model in which the human and organizational aspects were subordinate to the service of the company.

For internal communication to "work", it must be consistent and equal for all levels.

That is why, just as all companies have different policies and strategies, it is necessary for them to have a communication policy that demonstrates to their workers, regardless of rank, the determined purpose of «Communicating».

Internal Communication Policy

A well-implemented communication policy serves as a guide, provides guidelines, and indicates how much to communicate and who will be in charge of doing it.
Issues that an internal communication policy should include

I conclude by saying that this policy should include topics such as:
  1. Goals, plans, and orientations that the organization pursues.
  2. Activities that it carries out.
  3. The situation of controversial, delicate, or negative content topics, such as layoffs, temporary cessation, transfers, etc. (always looking for the right and least traumatic channel).
  4. Regular flow stimulation of downward, upward and horizontal communication
  5. Guarantee that all human resources have the opportunity to periodically discuss their actions with their superiors.
  6. Call for informative, training, and data collection meetings, stimulating active participation in them.
  7. Regular information to all agents about the evolution of the achievement of the objectives.
With a communicational policy like the one outlined, it is how the organization will show signs of clarity, transparency, and trust, becoming credible. Finally, I would like to add that it is good to remember that a well-informed worker is a potential "ally".

Communication and Human Resources Management Communication and Human Resources Management Reviewed by communication etiquette on 12:36 PM Rating: 5

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