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Objectives and benefits of internal communication

Communication is inherent in the human being. It is impossible not to communicate. So, as a company or as an organization, in addition to taking care of and planning communication with our public or with our clients, it is essential to keep in mind internal communication , that is, the communication that occurs between the workers and the organization's teams.

Objectives and benefits of internal communication


Good internal communication can be a great ally when it comes to achieving our goals, and conversely, poor internal communication can pose many obstacles. Having a motivated and involved team is essential to achieve success.

The objectives that an internal communication plan must contemplate are:

Inform: workers must be aware of the company's mission, its philosophy, its values, its strategy, etc. In short, they must be aware of what is happening within the company at all times, to the extent possible. In this sense, the organization has to be transparent and does not have to be afraid to share what it knows or what is happening. Providing information reduces uncertainty and prevents rumors. 

Democratize communication: facilitating dialogue between management and workers, bottom-up feedback , is essential so that proposals, ideas and difficulties circulate and can always be taken into account. Listening to teams is essential for any organization.

Strengthen the identity and the feeling of belonging of the workers to the company in order to retain talent . The human team will increase its effectiveness and efficiency to the extent that it feels part of the project and its role in the organization is valued positively. Only in this way, they will be willing to give the best of themselves. Furthermore, human teams are the visible face of the company, with which it is essential that they feel identified with the culture of the organization so that they can adequately transmit their values.

Involve and motivate: involve all the members of the organization, so that all feel part of the common project and have space to make contributions and make decisions . Also, highlight their virtues, make them shine in what is best. If the workers actively participate in the planning of the project and throughout the process, they will make the objectives to achieve their own and dedicate all their energy to it.

Innovate: look for and implement different means that allow communication, making use of new strategies and tools that go beyond the traditional ones (for example: internal social networks, Newsletter, Wikis, bulletin board, videos, conferences, meetings, etc. ). From the use of new digital platforms to more recreational activities: each company must adapt to the options available at all times and incorporate them according to their needs. And it is important not to forget how valuable are the formal communication spaces , such as the informal communication spaces , those that arise from spontaneity.

Sharing successes: involving workers in the achievements and the good progress of the company will increase their satisfaction and their involvement since they will feel that success is theirs as well.

    What benefits does implementing an internal communication plan bring to an organization?

  1. It directly and clearly influences day-to-day management and the final results of the organization.
  2. It optimizes internal processes since it satisfies the company's own needs and contributes to achieving its objectives.
  3. Help spread the organization's politics and values.
  4. Reduces conflict and improves the working environment.
  5. It allows people to feel more involved in their work and increases their personal motivation. 
  6. It increases the confidence of workers, who are allowed to ask, discuss, express their opinions, and present their arguments in an open and comfortable way.
  7. Increases worker satisfaction and their degree of commitment and involvement with the company.
  8. It makes it easier for the company to achieve the objectives and goals set.
  9. It stimulates active listening between the different teams and the management.
  10. It drives the culture of the organization: all workers recognize themselves with their values, norms, beliefs and objectives.
  11. It promotes the retention of talent: valuing and recognizing a job well done, listening, planning together, and seeking solutions collaboratively gives value to team members, who feel satisfied and necessary.
  12. It allows simple problem solving: if the entire organization is involved in any conflict situation, it will be easier to solve because more ideas and resources will be contributed to its resolution.
  13. Promote good relations between workers: territoriality problems are avoided. If workers feel insecure, they can become suspicious of their colleagues and not share information.
  14. A feeling of unity is generated, that the opinions and ideas of the workers are heard and valued, that everyone works to achieve the same goal.
  15. Ultimately, it improves the effectiveness of the company.
As we can see, developing an internal communication plan is an indispensable tool for any organization when it comes to creating a good work climate, increasing the efficiency of the human team and successfully achieving the company's goals. Internal communication is health for every company .

How do you think you can improve the internal communication of your organization?
Objectives and benefits of internal communication Objectives and benefits of internal communication Reviewed by communication etiquette on 12:46 PM Rating: 5

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