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Cultural identity theory

The identity culture is a hybrid malleable set of elements forming the cultural identity of a people, or that cause a people is recognized as a cultural group that is distinguished from the others.

It is difficult to define a specific cultural identity, as it is malleable and depends on the moment and cultural peculiarities of a given society.

Currently, the biggest challenge for maintaining the cultural identity of social groups is globalization, which sets cultural standards based on American culture, which has become hegemonic in the world.
Cultural identity theory

What is cultural identity theory?

The word identity is historically associated with what something is. In Philosophy , essence is the definition of what something is, that is, identity is the definition of essence. 

Cultural identity is not far from the definition of identity, as it is the essential identification of a people 's culture . 

What a people produces linguistically, religiously , artistically, scientifically and morally makes up their cultural production. 

This set tends to follow certain patterns within societies, which creates an identity aspect for the cultures of certain societies.

Cultural identity is precisely this pattern that identifies cultural production to a certain social group. For example, we can associate certain types of clothing and a specific musical rhythm with hip hop culture , which appeared in urban centers since the 1980s. 

We also identified some body paintings as of the Indians inhabiting Brazilian indigenous villages , as well as identifying the flutes made of bamboo played in certain rhythms with the natives of the Bolivian territory. 

Cultural identity therefore works by creating bonds that link certain elements to specific peoples.

The importance of cultural identity in the 21st century

The 21st century is experiencing the height of globalization. The phenomenon of globalization began strongly in the 1960s, a period of the Cold War (when the United States and the Soviet Union vied for the hegemony of political power in the world). 

With the end of the Soviet Union, in the late 1980s, American capitalism came to dominate commercial and political relations.

As a result, there was an invasion of American culture in South American countries, African countries, and Eastern countries. 

This invasion of American culture as a hegemonic cultural mode brought about a change in perspective, which put the imposed cultural habit in place of the traditional cultural habit.

We can see, for example, that the musical taste of Brazilians has changed over time. If, until the 1960s, Brazilians consumed yet another Brazilian music of regional origin, from that decade on, more foreign music was heard. 

With the phenomenon of the import of films and television programs from the United States and, from the 2000s onwards, with the advent of the popularization of the internet, the music consumed by the Brazilian population suffered a much greater American influence.

Examples of cultural identity theory

It is difficult to outline clear examples of cultural identity since culture is a very broad and malleable term. 

However, some cultural aspects can be separated and put as examples of identity elements of certain cultures. Here are some examples of cultural identity that are associated with some cultures:

Religiosity: the different religions are identity elements of certain cultural groups. Christians (Catholics, Protestants or Spiritists), Jews, Muslims, Candomblecists, Buddhists, Hindus, or any other religious denomination comprise identity groups that relate to certain cultures.

Plastic arts: artifacts produced by plastic artists and artisans are also strong elements of a people's cultural identity. Body ornaments, paintings, and sculpture can effectively represent a culture.

Music: it is a very effective element of cultural identity. According to the rhythm or instruments used, it is possible to establish where the music originated from, with a notion of cultural identity implicit in this relationship. 

Country music composed by viola caipira, for example, refers to the backlands of Brazil, while the fast rhythms with drums and rattles refer to African or African rhythms.

Cuisine: strong element of cultural identity. It is common to associate pasta with Italian cuisine, cod with Portuguese cuisine, sushi with Japanese cuisine, paella with Spanish cuisine, feijoada with Brazilian cuisine, and beer with German cuisine. Culinary habits say a lot about the culture in question.

Cultural identity theory Cultural identity theory Reviewed by communication etiquette on 12:38 PM Rating: 5

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